Coming Soon today.green as a desktop app for macOS & Windows — stay tuned.

About today.green

Self-funded. Customer-close. Built for the long run.

We deliberately built today.green without venture capital. That gives us the freedom to focus fully on our customers — instead of external growth targets or quarterly logic. It’s why we can run the business and our customer relationships the way we believe is right: personal, long-term, with the time serious ESG work needs.

Demo with the team → Drop us an email

Self-funded

100%

Founded 2022 · Hamburg

100%

No exit pressure

100%

Customer relationships

100%

Context

Three transformations. In parallel.

A lot of our customers are running three parallel transformations in their own house right now. We build today.green so all three get noticeably easier.

a decade in

Digital transformation

ERP migrations, cloud moves, data models that actually work. For many mid-sized companies it’s neither finished nor mastered. It ties up resources that aren’t free for the next initiative.

in full swing

Sustainability transformation

CSRD, VSME, CBAM, SBTi, supply-chain due diligence, EDCI — at the same time, with shifting regulatory text and no internal blueprint. This is where we plug in.

picking up speed

AI transformation

From co-pilots in the team to integration into core processes. The question is no longer if, but how responsibly. No one has unlimited bandwidth for all three at once.

Our share

We take on exactly as much of the ESG work as our customers want to hand over — from self-service platform access to full coverage by our team. Each customer decides for themselves.

Founders

The founders behind today.green.

Patrick Zimmermann

Founder · Tech & partnerships

Maxine Murphy

Co-Founder · product & client relations

"We run today.green as a long-term business — for companies we want to work with for years. That shapes everything: structure, pricing, pace, team. The customers with us today are exactly the ones who want this way of working. And that’s how it stays."

— Maxine Murphy & Patrick Zimmermann, for the today.green team

Our stance

Four decisions you can feel today.

Four decisions shape how we work today. Each made deliberately, each visible in the day-to-day with our customers.

Funding

Self-funded — on purpose.

Our deliberate decision against venture capital gives us the luxury of focusing fully on our customers — no exit pressure, no external timelines, no board agenda. We run today.green with the intent of running it the same way ten years from now.

Consequence → Our time horizon is measured in years, not quarters. No one but our customers has a say in our decisions.

Growth

Growth with our customers.

We aren’t looking for the next hundred customers, we’re looking for the next twenty right ones. Every relationship is built to carry over years. One fixed contact in the today.green team who doesn’t change every six months — and who knows the customer’s strategy, team and priorities because they helped shape them.

Consequence → Customers still get answers today from the same person they signed the contract with.

Pricing

Pricing without fine print.

Yearly flat fee, unlimited users, no feature gating. Support isn’t an upsell tier. Onboarding isn’t an extra invoice. The full price list is public — because price transparency builds trust before the first conversation.

Consequence → Budget planning without surprises at year-end. What’s in the contract is what the customer pays.

Roadmap

Feature wishes straight from customer work.

Our roadmap is built from concrete requests by our customers. Every solution page has a feature-request form. Every wish gets a response within seven business days from the today.green team: building it, already on the way, not building — and why.

Consequence → Over the last twelve months about a third of all releases came from concrete customer wishes.

In practice

How our customers feel our philosophy day to day.

Stances are easy to claim. Below are the concrete commitments that follow — and that our customers feel year after year.

Contact One fixed contact across the whole contract. The person who helped shape the customer’s strategy and goals, who knows the team and can place challenges in context. No re-onboarding with every change. → constant

Onboarding No implementation fee, no cap on onboardings. One kickoff workshop, follow-up workshops as needed — and every new ESG team member at the customer gets a dedicated intro. All included in the yearly price. → included

Support Support without premium tier. Every customer has the same response time, regardless of contract size. German and English, no ticket roulette. → same for all

Feature wish A response within seven business days, straight from the today.green team — with a clear take: building, already on the way, not building. → 7 business days

Pricing Public, fair, no fine print. Yearly price, service scope, all visible. No feature gating that slows ESG work, no nagging upselling where you keep paying for more than you actually use. Our SaaS pricing is "what you see is what you get". → fair & transparent