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Create travel experiences and events that also protect our planet.
Why now?
Why companies in the hospitality & tourism industry manage their carbon.
01
Impact reduction
The hospitality and tourism industry is a significant contributor to global carbon emissions. By actively managing and reducing carbon emissions, the industry can minimize its environmental impact.
02
Consumer expectations
Modern travelers care about the planet. By managing carbon, businesses can connect with these values. It's about making choices that resonate with today's conscious traveler.
03
Long-term resilience
Climate change poses direct risks to the hospitality and tourism industry, including the potential loss of destinations due to rising sea levels, extreme weather events, or other environmental changes.
Tourism is responsible for about 8% of global greenhouse gas emissions, with transportation, accommodations, and food services being the main contributors. Sustainable tourism practices are crucial for reducing the sector's environmental impact.
Explore our solutions
Get ahead of the green transition in your industry.
Map your hotels & events in our company map
Set up your hotels or events in our company map to manage all carbon activities in one centralized location. Additionally, you can assign responsible employees to oversee specific hotels or events.
Add unlimited users to your account
Create unlimited user accounts free of charge to streamline the emission data collection across different cities and countries.
Use tourism specific accounting templates
Utilize our ready-made accounting templates, which feature hotel and event-specific emission sources, including gastronomy and guest/participant travel.
“Innovation always means transformation. today.green embodies transformation through innovation by providing actionable insights into carbon footprints for all industrial businesses - empowering them to move into a greener future.”
Susanne Hahn
Managing Partner & CEO of SKV Invest Holding
Become an industry leader
it's good business
Research shows that hotels with eco-certifications can charge up to 8.5% more for their rooms. By adopting carbon management practices, hospitality businesses can achieve certifications that enhance their appeal and profitability.
The markets
Around 60% of hospitality businesses globally are beginning to incorporate sustainability into their business models and operations, recognizing the importance of their role in the fight against climate change.
Facts & Figures
With a potential market value of $332 billion by 2024, sustainable tourism is on the rise. It's all about eco-conscious travel, reflecting a growing global interest in responsible exploration and choosing vacations that are kind to the planet.
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